Latest Blogs

Reverse O2O – Hunting Ground For Next Wave Of Entrepreneurs
24 Feb / 2017

Reverse O2O – Hunting Ground For Next Wave Of Entrepreneurs

Written By: Deal Kya Published In: CEO Speaks Hits: 14 Comment: 0

Recently O2O (online-to-offline) has become the buzz word in ecommerce industry where companies like Myntra, Jazzmyride, Lenskart etc. have strengthened their brand portfolio. The whole concept of O2O is to bring experience to the customers and boost product credibility and build a reference point in the minds of customers.

A Snapshot of the e-retailing industry
24 Feb / 2017

A Snapshot of the e-retailing industry

Written By: Deal Kya Published In: CEO Speaks Hits: 12 Comment: 0

In the coming 15 years India will see a rise in people opting for online retail. The past year’s e-commerce sales were approximately $16 billion with chances of market expanding up to seven times higher, according to Morgan Stanley. This has attracted an influx of investment in e-commerce firms, opening up the market for new players to set up their bases.  Online retailing has had a heady impact on the sales turnover of brick and mortar stores, urging traditional players to opt for digital counterparts of physical stores.

E-wallets - Future of transactions mode of Indian consumer
03 Feb / 2017

E-wallets - Future of transactions mode of Indian consumer

Written By: Deal Kya Published In: CEO Speaks Hits: 17 Comment: 0

India has essentially been a cash-based economy, amassing a value of physical currency estimated to be over 11% of GDP, topping the graph among emerging economies. However, there is still a proportion of India’s population who cannot avail banks and has inadequate access to technology-driven financial services.

The influence of Technology in Retail
17 Jan / 2017

The influence of Technology in Retail

Written By: Deal Kya Published In: CEO Speaks Hits: 17 Comment: 0

The implementation of technology within the retail space is shaping how consumers interact with brands. A number of technology trends over the past five years have dramatically altered the retail landscape. Today, consumers have become increasingly savvy at taking more control of their shopping experiences. Smart retailers understand that deciphering shoppers’ behaviour is instrumental for a unified success. Retailers are warming up to sending target specific messages to their customers, creating an exclusive, personalized experience, unmatched by competitors. The foundation for this revamping lies in the attempt to utilize a massive amount of data that is easily available to retailers and channel, benefiting both, the retailers and their customers.

 Impact on E-commerce & Retailers after CoD
09 Nov / 2016

Impact on E-commerce & Retailers after CoD

Written By: Deal Kya Published In: CEO Speaks Hits: 26 Comment: 0

With notes going out of circulation, people can use credit/debit cards, net banking or gift cards to purchase their products. This results the customers to save cash for necessity and chose to pay through online mode.